PETA wrote a letter to Amul managing director RS Sodhi urging Amul “to benefit from the booming vegan food and milk market”. “Will they give livelihood to 100 million dairy farmers (70% landless)? Amul being a co-operative procures milk directly from dairy farmers. Amul claims that "plant-based beverages are impersonating and masquerading as dairy products". The ASCI upheld the claims made by Amul that dairy milk is nutritious and a rich source of calcium, vitamins, carbohydrates, fat, minerals and protein.

Source: Hindustan Times May 29, 2021 04:41 UTC