Amitabh Bachchan has terminated his contract with a pan masala brand, saying that he wasn’t aware that the promotion ‘falls under surrogate advertising’. “Kamala Pasand … a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week . Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand , he wasn’t aware that it falls under surrogate advertising. Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion,” the statement read. He also added that since Big B is the government brand ambassador for the pulse polio campaign, he should drop out of pan masala ads immediately.

Source: Indian Express October 11, 2021 05:26 UTC