Since 2007, RI has published the US RepTrak 100, an annual study of corporate reputation in America. “Only companies that do that will continue to build reputation.” By which he means companies like Whirlpool, which climbed 30 spots to claim the No. “It has always been unique, differentiating itself on product,” Hecht says. “If you can you imagine any company that would have a worse reputation,” Hecht says. “The most reputable companies are those that have done a good job managing the conversation.”MethodologyTo determine the list, RI surveyed more than 167,000 individuals from January to February 2019.

Source: Forbes April 03, 2019 14:00 UTC