Droga5, which was founded in 2006 by David Droga, has become one of the best-known independent ad agencies in the United States. Other prominent independent agencies have steadfastly maintained their autonomy. “Accenture Interactive has its own culture that is really in no way consulting-like, but I will say if it were to have elements of that, I think that’s a good thing,” he said. Accenture Interactive’s revenue rose 30 percent, to $8.5 billion, for the year that ended Aug. 31, accounting for about a fifth of Accenture’s overall revenue. The unit, established in 2009, has acquired dozens of firms in recent years, but Droga5 is its biggest purchase and is expected to give Accenture Interactive new clout in North America.

Source: New York Times April 03, 2019 14:00 UTC