Viresh Harduth, Vice President: Small Business, Sage Africa & Middle EastIt is not easy to build a business. Most small and medium business owners have stories of challenges, failures, turning points, and other significant events that contributed to their success. Yes, even COVID-19.The world has witnessed how quickly change happens and how ten-year, five-year, and even one-year plans and goals can be shattered overnight. How to channel ambition When your core purpose or mission is clear, it is easier to cultivate and channel ambition to all the right places. This is where small businesses have an advantage over established enterprises: SMEs can often get closer to their customers, creating both business and emotional relationships in the process – and that’s gold because, without customers, businesses don’t exist.

Source: Standard Digital July 08, 2020 11:37 UTC