Amazon world’s top brand – pollhome/Business/Top Business/Amazon world’s top brand – pollLONDON: US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world’s most valuable brand, a key survey showed on Tuesday. The brand value of Amazon surged by 52 percent to $315 billion, global market research agency Kantar said in its 2019 100 Top BrandZ report. The top 10 companies were once again dominated by US firms, with Apple at $309.5 billion, Google at $309 billion and Microsoft at $251 billion. “The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints. “Using their consumer experience and expertise, these brands are crossing over into the business services sector, creating new opportunities for brand growth.

Source: Manila Times June 11, 2019 16:27 UTC