Amazon says that more than half of the units sold on its shopping sites come from such outside sellers. Advertisement Continue reading the main storyTo attract customers on a crowded site like Amazon.com, it helps to have a niche. “I have never seen an R.V.,” said Mr. Murari, a former electronics engineer. By promoting Indian exports, a top priority of Prime Minister Narendra Modi, Amazon is positioning itself as a good corporate citizen. The Indian merchants selling on Amazon.com find their local site, Amazon.in, to be a less appealing marketplace.

Source: New York Times November 26, 2017 19:18 UTC