Together, Flipkart and Amazon are expected to record sales of $2.5-3 billion this year during the five-day festive season sales, according to Redseer estimates. Last year, more than 70% of its customers came from small towns during the festive season sale. Tiwary expects categories such as large appliances, smartphones, Amazon’s Kindle and Echo devices, fashion and wireless devices to drive a majority of sales for Amazon during this festive season. This festive season, however, Amazon has also stacked exclusive launches and partnerships with brands such as OnePlus, Xiaomi and LG among others. Over the past two years, Flipkart has beaten rival Amazon India during the Diwali sale.

Source: Mint September 27, 2018 11:03 UTC