Photo: Ross D. Franklin/Associated PressFor a $37 billion market, search advertising has been rather sleepy for years. In January, Forrester Research analyst Collin Colburn published a report on the search ad market. But is has spent the past few years quietly rolling out three different search ad products designed to help people find more things to buy on Amazon.com. These search ads direct people to product pages on Amazon; unlike classic search ads, they don’t send people to other sites on the web. He recently announced that Pinterest would plug its search ad technology into the buying platform for Kenshoo, a firm that helps retailers like Macy’s and Home Depot spend millions on search ads.

Source: Wall Street Journal March 06, 2017 11:00 UTC