President Donald Trump sent tweets threatening to impose heavy tariffs on GM and Toyota cars produced in Mexico for the U.S. market. These kinds of comments have prompted a number of companies to turn to PR agencies who can help them prepare for similar threats. As President Donald Trump calls out specific corporations, not only is he fueling an unprecedented amount of anxiety among executives, he also is creating an influx of business for public relations agencies. Corporations have put out carefully worded responses and, in some cases, made actual changes to their business plans—sometimes even allowing Mr. Trump to claim credit for influencing those decisions. Even companies who likely “would never be targeted” by President Trump, including some Fortune 300 clients, are asking for support, said Kris Balderston, president of global public affairs at FleishmanHillard.

Source: Wall Street Journal March 06, 2017 10:52 UTC