So producers of seven films, including two Bollywood movies starring A-listers, such as Amitabh Bachchan and Vidya Balan, will stream the movies directly on Amazon Prime Video following a deal, the company said in a statement on Friday. PVR chief executive Kamal Gianchandani told the Indian Express on Thursday, after Amazon announced it would stream "Gulabo Sitabo", that he was disappointed by the news. "There will be a reset in the way that producers and studios think about their portfolios," Vijay Subramaniam, director and head, Content, Amazon Prime Video, India, told Reuters in an interview. Subramaniam said Amazon, which competes in India with Netflix and Disney's Hotstar, did not see acquisition costs going up for the streaming platform. Media reported that more producers in Bollywood and the southern-language industry were in talks with streaming platforms for direct-to-digital releases.

Source: bd News24 May 15, 2020 06:45 UTC