Amazon.com Inc.’s Prime Day sale will be held June 21 and 22, according to records reviewed by Bloomberg News and a person familiar with the matter, as the company tries to get its big summer sale back on schedule after postponing it last year due to the pandemic. It previously announced Prime Day would be in June this year, without disclosing the specific dates. Amazon’s Prime Day dates are important in the retail industry since competitors often schedule competing sales to capitalize on the big promotion and entice shoppers to explore their offerings should Amazon’s event disappoint. Amazon’s first Prime Day was in 2015 and it has since grown into a two-day sales blitz, allowing Amazon to process more transactions. Amazon is pausing Prime Day in Canada and India due to concerns about the spread of Covid-19.

Source: Hindustan Times May 27, 2021 14:01 UTC