Another Amazon seller who complained that his list prices were not showing up said he was told by the retailer that it was routinely checking list prices on other sites. “Our data suggests that list prices are going away,” said Guru Hariharan, chief executive of Boomerang Commerce, a retail analytics firm. Mr. Kovarik of Rout said his analysis indicated that Amazon was regularly eliminating more list prices. The shift away from list prices is taking some merchants on Amazon by surprise. The problem with list prices or, as they are sometimes called, manufacturers’ suggested retail prices, is that they are regularly more of a marketing concept than what anyone is actually charging.

Source: New York Times July 03, 2016 23:15 UTC