Amazon’s strategy to make Alexa available absolutely everywhere on every device ever created will give it the advantage it needs in the upcoming AI wars. The news that Amazon is making its AI technology available in the UK to third party developers (it’s been available to US devs since 2015) is another nail in the coffin for rivals. Amazon has already deeply embedded its AI into the UK’s national psyche with round-the-clock adverts over the Christmas period. Launching Alexa Voice Services in the UK means endless opportunities to have a fully fledged personal assistant in any device with a speaker, microphone and internet connection. For the third party companies that incorporate Alexa into their devices, their products a powerful, additional feature that's already extremely popular.

Source: Forbes February 08, 2017 14:26 UTC