Reuters, NEW YORKAmazon.com Inc has launched a social feature called Spark that allows members to showcase and purchase products on its platforms, the retail giant’s first clear move into the world of social media. Spark, which is currently only available for Amazon’s premium-paying Prime members, encourages users to share photos and videos, just like popular social media platforms Instagram and Pinterest. The new feature publicly launched on Tuesday for use on mobile devices that use Apple’s iOS operating system. Spark users can tag products on their posts that are available on Amazon and anyone browsing the feeds can instantly find and purchase them on the platform. Customers shop their feed by tapping on product links or photos with the shopping bag icon,” she said.

Source: Taipei Times July 20, 2017 00:45 UTC