Following up a spring launch, Albertsons Cos. has expanded its Signature Reserve own brand into a half-dozen new product categories. Catering to consumers’ increasingly sophisticated tastes, Signature Reserve products are globally sourced and adhere to exacting standards for ingredients and flavor, according to Albertsons. Related: Albertsons showcases organic brands in new Instacart e-store“We have a really high bar for Signature Reserve,” Geoff White, president of own brands at Albertsons Cos., said in a statement. And Signature Reserve Brazilian Guava Cheesecake ice cream has emerged as an award winner and customer favorite. The Signature label, which accounts for over $6 billion of the company’s $11 billion in private-brand sales, includes the banners Signature Cafe, Signature Farms, Signature Care, Signature Select and Signature Reserve.

Source: Ethiopian News November 01, 2018 21:22 UTC