If the words "price transparency" don't make your eyes glaze over, then you're probably one of the hundreds of thousands of travelers who feel ripped off by a low price. Maybe you're infuriated by promises of price transparency because, well, prices aren't that transparent, particularly when you're booking an airline ticket. Related: Frequently asked questions about air travel. It's a problem she's run into when she's looking for the lowest fare online. The online travel industry's motives aren't entirely altruistic.

Source: Huffington Post November 20, 2016 18:00 UTC