NEW DELHI: Air cooler makers are expecting a double-digit growth in sales this season, led by north and central Indian market as acute heat wave continues across the country. Branded air cooler makers are offering latest technologies which include IoT (Internet of Things), touch digital control panel, multistage air purification, high efficiency cooling pads, intelligent remote, anti-bacterial tank in several sub-categories such as personal, window, tower and desert air coolers. Air cooler makers expect a shift in leading markets with a huge replacement demand for branded coolers. Symphony, the market leader in the segment, is also witnessing higher air cooler sales this season. "While the unorganised market in air coolers is as big as the organised market, the rural market is slowly graduating towards purchase of plastic branded body air coolers," said Sharma.

Source: Mint June 02, 2019 11:48 UTC