Bengaluru: Vegrow, a business-to-business (B2B) agritech platform for fruits and vegetables, on Tuesday said it has raised $13 million in a series A investment round co-led by Lightspeed Venture Partners and Elevation Capital. The round also saw participation from existing investors Matrix Partners India, Ankur Capital, Better Capital and Titan Capital. Founded in 2020 by IIT alumni Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu and Kiran Naik, Vegrow has presence in over 30 cities. The startup’s technology platform powers farm discovery, produce quality profiling, market intelligence to smart matchmaking between farm-level inventory and customer requirements. Vegrow's tech-enabled processes allow the company to grow their margins while also driving value to the farmers they work with."

Source: Mint July 20, 2021 05:48 UTC