Myntra Insider will be different from other loyalty programmes such as Amazon Prime or the recently launched Flipkart Plus, says Myntra CEO Ananth Narayanan. Photo: MintBengaluru: Flipkart-owned online fashion retailer Myntra is launching a new loyalty programme, Myntra Insider. “In that sense, it is different from all the other loyalty programmes out there because this is an engagement-driven loyalty programme,” he said. Narayanan had then said that the loyalty programme will be different from Amazon Prime and will be “fashion-specific”. Myntra, however, is not the only large consumer internet player in India which is betting big on a loyalty programme.

Source: Mint September 25, 2018 03:00 UTC