Neeva Cofounder and CEO Sridhar Ramaswamy NeevaIt wasn’t long ago that Sridhar Ramaswamy was the king of Google advertising. During his 15-year career at the search startup that became an Internet giant, Ramaswamy built, scaled and ultimately ran Google’s $115 billion advertising division. Neeva users will pay between $5 and $10 a month to get the search results they want rather than what advertisers want them to see. Neeva is also bringing on Udi Manber, Google’s former head of search, to work with the startup two days a week. “Reading between the lines, it appears that emails from advertisers still flow back to Google ads for use in targeting on YouTube and Google Search,” he said.

Source: Forbes March 08, 2021 17:32 UTC