A few days before the presidential election, the leadership of the anti-Trump Lincoln Project gathered at the Utah home of Steve Schmidt, one of the group’s co-founders, and listened as he plotted out the organization’s future. None of the dissident Republican consultants who created the Lincoln Project a year earlier had imagined how wildly successful it would be, pulling in more than $87 million in donations and producing scores of viral videos that doubled as a psy-ops campaign intended to drive President Donald J. Trump to distraction. Confident that a Biden administration was on the horizon, Mr. Schmidt, a swaggering former political adviser to John McCain and Arnold Schwarzenegger, pitched the other attendees on his post-Trump vision for the project over a breakfast of bagels and muffins. “Five years from now, there will be a dozen billion-dollar media companies that don’t exist today,” he told the group, according to two people who attended. Its aim was to transform the original project, a super PAC, into a far more lucrative venture under their control.

Source: New York Times March 08, 2021 17:26 UTC