The acquisition will significantly increase US-based Aetna’s presence in Asia, and is key to the company’s strategy to go “broader and deeper” into local healthcare markets. Aetna’s expertise, coupled with Bupa Thailand’s in-depth knowledge of the local healthcare system and culture, will ultimately offer customers in Thailand broader choice and continue to build on Bupa Thailand’s first-rate service, the company said. “Thailand is an important market for us, with increasing local wealth driving greater adoption of health insurance. Aetna’s wide product portfolio, together with an excellent talent and knowledge base transferring from Bupa, will put us in a very strong position in the local market,” he added. Bupa Thailand will continue to operate under the Bupa brand for a short time, before rebranding as Aetna.

Source: The Nation Bangkok July 25, 2017 10:41 UTC