The coronavirus pandemic has taken a heavy toll on many businesses, but ThaiNamthip Ltd has managed to weather the crisis by shifting its focus to at-home consumption, its online businesses and promoting strong partnerships. "That's why we have shifted from 'dining out' to also focus on 'at-home' consumption across all of our communications and marketing activities, with our key strategy focusing mainly on product repositioning, partner support and employee empowerment," he said. By pursuing this strategy of promoting at-home consumption and co-promotion with partners through online shopping channels to accommodate changes in consumer behaviour, the company has seen strong growth across multiple channels. Specifically, for the cola market segment, ThaiNamthip's market share has risen 0.6% to 48.2%. The company has also seen gains in the "No Sugar" segment, with its market share growing estimated to be around 58.5%, up 2.5% points from last year.

Source: Bangkok Post November 09, 2020 22:41 UTC