Mumbai: Industry veteran K.V Sridhar, better known as Pops in advertising circles, has decided to step down from his post as chief creative officer for SapientNitro India, the integrated marketing and technology agency from the Publicis Group. He is expected to make an announcement about his next assignment, a new venture, in the next few weeks. It has always been my endeavour to do new things, and this new venture is a step in that direction,” said Sridhar. Widely respected as a creative leader in both Indian and global advertising, Sridhar, says that he will announce his new venture within the next few weeks. He took up the assignment at SapientNitro after having spent 17 years as chief creative officer of Leo Burnett- India and the subcontinent.

Source: Mint October 17, 2016 15:45 UTC