Accor, a world-leading augmented hospitality group, is leveraging its expanded portfolio to consolidate its leadership position in North and West Africa, and achieve rapid growth in Sub Saharan and East Africa. The development team is also eyeing prospects for lifestyle brands in Morocco and Tunisia, both considered mature hotel markets, as well as in South Africa. Accor is proving a trailblazer of extended-stay concepts in Africa too, recently announcing plans to debut its first Pullman Living property globally in Ghana. Pullman is an upscale brand that caters to demand from Africa’s fast-growing middle-class demographic, as is Mövenpick, which has strong presence in North Africa and will open its 17 property in the region this year – Mövenpick Sfax, Tunisia. Its Africa pipeline spans North, West and East Africa, with two new hotels scheduled to launch in Addis Ababa (Ethiopia) and Abidjan (Cote d’Ivoire) in 2020.

Source: The North Africa Journal April 27, 2019 23:03 UTC