Movenpick Balaland Resort Lake Balaton in HungaryAccor is aiming for significant growth in its premium hotel portfolio across Europe and North Africa, with a robust pipeline across key brands including Pullman, Mövenpick and Swissôtel. Accor's premium growth will strengthen the group's presence in the Mediterranean basin, with locations in historic cities and sun destinations alike. The portfolio has grown in Central and Eastern Europe, with Mövenpick BalaLand Resort in Hungary, and Mövenpick Resort & Spa Fruske Terme in Serbia. Commenting on Accor development strength in the region, Philippe Bijaoui, Chief Development Officer, Europe & North Africa for Accor's Economy, Midscale and Premium brands, added:"Our recent restructure has given us a laser-eyed focus, and driving our premium brands across the region is a key part of that. We're also very confident in the ability of brands like Mövenpick, as an ideal conversion brand, to help increase our density in key locations."

Source: The North Africa Journal September 07, 2023 16:39 UTC