MBC Media Solutions (MMS), the commercial arm of MBC Group — the largest and leading media company in the Middle East and North Africa — announced its partnership with Viaccess-Orca & Equativ to empower the monetisation of Shahid, MBC GROUP’s streaming platform. Shahid is the world’s leading Arabic streaming platform offering its 15 million monthly unique viewers globally a wide range of premium content and entertainment across all genres, to cater to every taste out there. As part of the partnership, Viaccess-Orca and Equativ will have access to Shahid’s AVOD inventory outside of GCC & Egypt countries by connecting brands with audiences through its premium content. Nadim Samara, chief operating officer at MMS said: "We are thrilled to announce our strategic partnership with Equativ through Viaccess-Orca. This partnership exemplifies our commitment to connect brands with audiences through premium content.

Source: The North Africa Journal September 07, 2023 14:59 UTC