Grooming brand AXE announced on Wednesday that it had teamed up with Fortnite World Cup Champion Bugha to launch a Fortnite Island ‘Mistaverse’ to promote the former’s deodorant products. Fortnite fans from across the world can join the ‘Capture the Flag’ gaming challenge at the virtual island on Thursday, which AXE and Atlas Creative Studios developed along with the acclaimed gamer. Bugha, a professional esports player, rose to meteoric fame after defeating over 40 million players and earning the first-ever Fortnite World Cup Championship with a prize of $3 million USD. Sportswear giant Timberland recently launched a metaverse experience using Fortnite’s gaming platform with CONCEPTKICKS to promote its CONSTRUCT: 10061 programme. The brand’s new campaign will also use a bespoke Fortnite island to promote several footwear prototypes and will feature Fornite gaming champion Ali “SypherPK”.

Source: Libya Today June 15, 2022 16:13 UTC