Dubai : ASDA’A BCW, the leading PR agency in the Middle East and North Africa, will unveil the findings of its 11 th annual Arab Youth Survey, the largest independent study of its kind on the region’s largest demographic – its youth – on April 30 in Dubai. The ASDA’A BCW Arab Youth Survey underlines the agency’s ‘power of three’ model, which combines public relations, research and digital capabilities through three specialist brands. The Annual ASDA’A BCW Arab Youth Survey has also won the coveted IN2 SABRE Award for ‘Thought Leadership in PR’ in EMEA for three consecutive years and was awarded the PRWeek Global Award for Middle East Campaign of the Year in 2018. After the recent merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe, the firm is now ASDA’A BCW. www.asdaa-bcw.comAbout the Arab Youth SurveyNow in its 11th year, the annual ASDA’A BCW Arab Youth Survey is one of the most important pieces of research produced in the Middle East and offers unique insight into the attitudes and aspirations of the region’s biggest demographic.

Source: The North Africa Journal April 04, 2019 10:18 UTC