Our social media strategy is the opposite of that. The campaign team of the party is also actively promoting shareable content on social media platforms such as ShareChat, TikTok, Instagram, Facebook and WhatsApp. The BJP’s social media handle created a video ‘Paap Ki Adalat’ (spoof on popular news television show ‘Aap ki Adalat’) where a Kejriwal lookalike is being interviewed. It also positions the two parties (AAP and Congress) as someone who can take a joke. “The party, which manages to churn out more innovative, creative and out-of-the-box content will win the electoral battle on social media," he said.

Source: Mint January 16, 2020 01:52 UTC