While some came referenced “Covid-19” up top, others were more euphemisticSome mentioned in careful postscripts that you could still order items online. Individually, the emails were at best background bleeps as normality was stripped away. The sober, well-crafted email that underlined the new reality for me came from Arnotts, which last Wednesday (alongside sister department store Brown Thomas) sent its own “important message”. By the end of last week, the only eyebrow-raising retailer emails were the oblivious ones, probably scheduled in advance of the unfolding crisis. Avoiding accusations of opportunism requires a delicate balance of being informative and helpful without tipping over into the hard sell.

Source: The Irish Times March 24, 2020 04:07 UTC