JockeyNot every successful brand runs regular marketing campaigns like clockwork on a seasonal or quarterly basis. Many prefer to go with word-of-mouth marketing or just stick to very targeted, mindful marketing campaigns. Great examples of this limited marketing approach include Krispy Kreme, Sriracha, Trader Joe's, and Costco. They've got to hold the record for limited brand campaign record. In 2016, the brand launchd their first brand campaign in 20 years known as the "Show 'Em" campaign.

Source: Forbes March 21, 2018 14:03 UTC