Fernando Machado, chief marketing officer of Restaurant Brands International and Burger King. Something else Burger King did in Europe was expand delivery. By increasing the radius for delivery, Machado said the company was able to recoup some of the in-store sales that were lost during the lockdown. When Burger King debuted its QR Whopper ad a few weeks ago, it chose a familiar media plan that was adjusted for the moment. Burger King has adjusted media spend to maximize reach and frequency.

Source: Forbes May 18, 2020 16:41 UTC