DEERFIELD, IL - OCTOBER 5: Chicago Bulls basketball stars Michael Jordan (R) and Scottie Pippen (L) ... [+] laugh at a question about their newly aquired teammate, Dennis Rodman, before their first team meeting 05 October in Deerfield, Ill. Jordan said Rodman's performance on the court was more important to him than his personality off the court. Two pre- and two post-digital live shows combined for 3.5 million viewers and 2.6 million minutes. Over the next month, the show continued to rack up remarkably impressive viewership numbers week after week, averaging 5.6 million viewers across premieres of its first eight episodes. Those significant audiences across four separate Sundays is 57% more viewers than the next-closest documentary debut on ESPN ("You Don't Know Bo" in 2012). Further Reading:"The Last Dance" Series Premiere Episodes are the Most-Viewed ESPN Documentary Content Ever (ESPN)"The Last Dance" Premieres Continue To Inspire Significant Audiences (ESPN)Ken Burns Slams Michael Jordan Doc' Last Dance:' 'Not the Way You Do Good Journalism' (Variety)

Source: Forbes May 18, 2020 15:13 UTC