We are beginning to see more and more of this seamless in-store, fully connected retail experience. Nike (NYSE: NKE) has jumped on the bandwagon by designing a 68,000 square foot “retail experience” in New York City that provides its customers with similar jaw-dropping capabilities. Mobile Apps for Super FansWe are seeing a new trend toward “under the radar” super fan apps – apps that are available only to a brand’s most loyal customers. Personalization 2.0Personalizing the retail experience is no longer simply about targeting a particular customer based on his or her preferences. Rather, brands and retailers should focus on “hyper-personalization,” using sophisticated data collection methods to gain important insights about customers, products, and trends.

Source: Forbes March 21, 2019 17:03 UTC