The results of the study showed that more than 60% of customers are interested in reading advertising SMSs on their smartphones. VictoryLink noted that about 40% of recipients of SMS messages through their mobile phones have made their purchasing decisions based on the messages they received. “VictoryLink has started to offer its services in the digital marketing world with interactive text messages through mobile phones. The messages that involved added points gained the attention of 12%, whereas 7% were interested in refunds and cumulated offers. According to the study, the company’s sales depend on SMS, which made the company launch the first Egyptian company, VLBuzz, specialised in mobile messages ads.

Source: Daily News Egypt May 24, 2017 17:37 UTC