Mainland China is predicted to surpass the United States and become the biggest in the world for gaming at $38b according to a new report from research firm Newzoo. James Everett of the New Zealand Game Developers Association said China was seen as a "key growth area" for NZ studios, but it was a market that came with challenges. "China's players represent a massive market, and they are keen to play high quality games like those made by Kiwi developers," Mr Everett said. The studio has partnered with a large Chinese publisher who can help protect the game from intellectual property issues in mainland China. Recent partnerships between developers and publishers in China have helped to curb the knock-off games and intellectual property issues.

Source: Otago Daily Times June 21, 2017 07:41 UTC