Here are a few things that people often say about Black Friday — and an explanation of why they aren’t quite right. “Black Friday is a make-or-break day for retailers’ entire year.” In part, this idea is wrong because of the trends described above. So, while surely every retailer would like to ring up huge Black Friday sales, it’s not necessarily troublesome if they don’t. Also consider the following: The holiday season is undoubtedly the most important stretch of the year for the retail industry. If it’s not a monster sales day, it’s hardly something they can’t recover from.

Source: Washington Post November 25, 2016 16:07 UTC