Financial institutions are increasingly relying on apps and their turbo-charged cousins, super apps, for much-needed revenue growth. We have seen a considerable increase in questions around how to boost security and user experience from many African CIOs over the last 18 months,” explains Tochukwu Iwuora, pre-sales solutions lead at Entersekt. “Poor user experience and concerns over security can result in customers abandoning apps for those of competitor financial institutions, especially amongst the younger generation,” Iwuora adds. User experience influences super app growth trajectoryMobile money was born in Africa and continues to dominate the global uptake. However, while financial institutions must ensure security across all systems, networks and interfaces, customer-facing security measures like authentication can have a significant impact on the overall user experience.

Source: The North Africa Journal June 19, 2022 10:31 UTC