After a meteoric rise in home values in the retirement and recreation community situated in central Oregon, Bend was hit hard when the housing market crashed in 2008. As he stared at his own heavy debts, Adams knew what his attorney would recommend—declare bankruptcy and move on. When the housing market is booming, it is easy to mask efficiency issues. Adams felt strongly that builders who became more efficient would stay in business, those who don’t won’t survive. To achieve this goal, Adams was determined to “datafy” everything within his construction business by following three key steps.

Source: Forbes May 24, 2018 18:11 UTC