Starting Thursday on Facebook, political ads will include a marker at the top indicating who has paid for it. For example, Facebook data reflect that there are more than 4,200 active political ads promoting posts from the official page for President Trump. In a blog post, the company said it also plans to label political ads “in the near future,” a promise it first made in October. Along with Facebook and Twitter, Google previously has promised more transparency around political ads that appear in search results or on sites like YouTube. Earlier this month, the search giant said it would begin verifying the identities of advertisers at the end of May, with a fuller database and report on political ads still to come.

Source: Washington Post May 24, 2018 18:00 UTC