Over 2.5 million Instagram posts are using the #RiseAndShine hashtag, and the #RiseAndShineChallenge trended on Twitter and Tik Tok. As the world’s youngest billionaire, here is how Kylie Jenner integrated her viral moment into her product and marketing mix. Email MarketingSuccessful email marketing campaigns can have an incredible impact on brand growth and equity. Email marketing still ranks as one of the most effective marketing channels; stronger than search and social media. Kylie CosmeticsLesson: Even with other marketing channels gaining more of the spotlight, focus efforts on email marketing.

Source: Forbes October 20, 2019 04:30 UTC