ForbesEVENT IN BRIEFOn the surface, a CMO’s role may seem straightforward: positively influence a customer's decision to buy. In reality, these brand guardians are now tasked with optimizing new sales channels, anticipating consumer desires and determining how to harness AI to reshape their industries. Amid the sound of clinking glasses in Cannes to celebrate the 2023 Forbes World’s Most Influential CMOs List, four masters of the craft took the stage. They shared insights–spanning luxury goods, financial services, retail and technology–and offered a glimpse into how they are navigating rapid change. HIGHLIGHTSWATCHEVENT OVERVIEWEXCLUSIVELY FOR FORBES MEMBERSWATCH THE FULL EVENT VIDEOBecome a member for access, plus get all our premium journalism, attend members-only events with leading thinkers and doers, and more.

Source: Forbes July 05, 2023 21:54 UTC