Super Bowl ad space is one of the most coveted for advertisers, who paid around $5.25 million to CBS for a 30-second spot on Super Bowl 2019, an increase of 60% from what it cost in 2008. So why do Super Bowl ad spots keep going up in price? One of the reasons could be that social media fuels the viral effect as consumers watch and share their favorite Super Bowl ads. So rather than digital platforms deterring Super Bowl viewership and therefore ad views, they may be a powerful complement. The results show that despite a snoozing Super Bowl that led to a low televised audience around 98.2 million viewers, ads were watched massively online before and after the game.

Source: Forbes February 08, 2019 18:11 UTC