Essentially, media agencies are supposed to handle media companies their clients want to advertise with on their behalf. But instead of being in their corner, these media agencies take rebates, kickbacks, and other incentives from media companies across TV, print, radio, out of home, and digital in exchange for selecting their inventory. Here was the situation: advertisers had just found out that their media agencies were in cahoots to take more money for fewer advertising. This should have been followed by asking difficult questions from account managers and possible legal action against the media agency in question. In the aftermath of the speech by Mandel, several industry associations uncovered a wave of corruption at leading media agencies.

Source: Pakistan Today February 28, 2021 09:55 UTC