As a tech company, building trust with your customers regarding personal data use is pivotal. Shift Data Power To ConsumersIt is a given that tech companies should implement robust cybersecurity controls to protect consumer data. We understand that all businesses need to make money somehow and sometimes, free products monetize off of consumer data. Nail Down Your Consent Management And Data Privacy PoliciesWhen it comes to consumer engagement around personal data, the combination of transparency and control earns trust. They should also choose trustworthy data partners, train all employees on privacy and discard customer data elements that are no longer needed.

Source: Forbes February 20, 2020 18:11 UTC