Compatibility with a brand is probably the most important thing anyone can look for when considering an influencer to assist with a marketing strategy. It wouldn't make a lot of sense to do all of that work to have an incompatible influencer undermine the entire thing. Look For Proof Of ConceptIt's important that you like the influencer -- that will be a clear indicator of compatibility from a brand perspective. Let Your Audience Guide YouToo often, brands want to work with an influencer before they fully understand their target audience. Acknowledge Your Company's Values FirstA brand has to understand what they want in an influencer and what values they are looking to highlight.

Source: Forbes September 17, 2018 10:52 UTC