This article will walk readers through how to go about marketing to Gen Z on Instagram. If Gen Z is indeed a target customer, then it makes sense for the marketing team to interview Gen Z customers and prospects to understand their demographic and psychographic makeup. Are members of Gen Z using Instagram to discover new products, or are they using Instagram to research products they have already discovered via other channels (or both)? That means that Gen Z Instagram users are likely using Instagram Stories, since it resembles how they use Snapchat. Collaborate With Gen Z InfluencersFindings referenced in Axios highlight just how different Gen Z influencers are from the celebrities popular with other generations.

Source: Forbes July 19, 2017 16:30 UTC