For marketers, Generation Z is going to be an exciting challenge. Like millennials, they focus their energy on achieving a better quality of life, which includes being aspiring entrepreneurs and healthier eaters. In some ways Generation Z is predictable; in others they are wild cards. If you’re strategizing on how to market to Generation Z, check out a few of the current trends below. They Care About Their LooksAs the generation that’s grown up with social media always at hand, Generation Z puts a lot of emphasis on their looks.

Source: Forbes August 15, 2017 14:37 UTC